MSF Consulting is Mark Forbes. The short version: thirty years as a self-employed business owner, ten years at Xero, and fifteen years working with WorkflowMax and other project management software, with clients across New Zealand, Australia and beyond.
The longer version is what that mix adds up to. Thirty years of running businesses means understanding what it's like to quote a job, win it, do the work, and wonder at the end whether it actually made money. Ten years at Xero means deep familiarity with the software ecosystem most New Zealand and Australian small businesses run on. Fifteen years in project management software means having seen just about every way a setup can go right — and wrong.
The current focus is the most exciting development in years: using AI to finally extract high-quality, affordable reporting from the software businesses already own. It's what these systems always promised and rarely delivered — and it's the reason MSF Consulting exists.
